Zapatista Movement

Early in the class we had to read about the Zapatista Effect and how the Zapatista Movement was one of the first localized movements to gain a global following.  For 500 years these people were silently oppressed. Their land is very rich in resources like petroleum, which makes the land very coveted on a global scale. The growth in nongovernmental organizations led to civil war which occurred as a display of their opposition to humanitarian laws. The goal of the Zapatista Movement was for a more direct democracy.  This uprising primarily challenged the domestic policies in Mexico, having to do with land and indigenous affairs. The rebellion occurred in Chiapas, Mexico and was sparked by the signing of NAFTA (North American Free Trade Agreement) which gave access of their land to North America. The main goal is to support autonomy within, they were not against Mexican society.


*masks become symbol- internationally recognized and understood*

The world started paying attention January 1, 1994 when the EZLN (Zapatista Liberation army) came out of the jungle and took over towns in southern Mexican state of Chiapas. This uprising had one goal in mind, to make the voices of the indigenous people heard at the national level of Mexico. The military clashes only lasted a few days but caused three years of political negotiations. The Mexican government would share videos of the Zapatista movement to the rest of the country, framing them as the enemy. Little did the government know that the internet played in the favor of the Zapatistas.

The Zapatistas wanted their voices heard and wanted the outside forces to stay outside and wanted Mexico to be run by itself and its own people, autonomy within. The computer networks supporting the rebellion evolved rapidly. The internet is the platform where now people are woven together by their opposing, kind of like people coming together against a common enemy. Anti-NAFTA coalition supports and influences the pro-Zapatista mobilization which was able to spread across 5 continents, generating much wider activism. This was successful because the preexisting circuits. There was already and international level between computer rich North America and Western Europe. There was no internet access in the jungles but first hand reporters and observers were able to film and upload them. After that it reach international levels where commentary by specialists and analysts could voice their opinions. The internet allowed them to enter into debates internationally at that instant. These news reports complemented by the first hand videos and reports allowed for the few circuits to blow up. Conferences and webpages were devoted to Chiapas and their democracy struggles. The Mexican government was susceptible meaning they were more worried about what other countries though of them; they were most afraid of protests abroad than protests at home. That is how the Internet became key of the Zapatista movement; through the global awareness and debates the one-party control was eliminated.

this blog is an example of international effect

“The Zapatista Effect” is the evidence of connecting with other social movements around the world, such as the section in the reading titled “Beyond Solidarity: interlinking of autonomous movements against neoliberalism.” With this collaboration over the internet, new organizational capabilities were discovered by the networks of discussion and debates. Due to this others were able to organize themselves. A variety of individuals and groups locally oppose global polies. Hundreds of diverse nations with internet acces are now able to find common points of reference and vehicles for collaboration such as the world bank and are able to draw global responses. The EZLN played no direct role in the proliferation of the use of the internet; efforts were initiated by those first hand reporters and observers made it possible to weave the network of support of the Zapatistas.


Montgomery Bus Boycott v. the revolution in Egypt

The Montgomery bus boycott is one of the biggest events of the U.S. civil rights movements, which was a social and political protest against racial segregation.  This campaign started when Rosa Parks was arrested for refusing to give up her seat on the bus to a white person. It lasted from December 1, 1955 until December 20, 1956 when the ruling of Browder v. Gayle took effect. This Supreme Court decision declared that segregated buses in Alabama and Montgomery were unconstitutional. The goal of this boycott was to end the segregation on the buses, as well as draw attention the issue that there was not equality among all men.

In 1955, for a protest to be successful, it had to be “city-wide.” In order for that to occur, certain media had to be used to be able to spread the word and ensure collective action. The Montgomery Improvement Association (MIA) was an organization was formed in 1955 by black ministers and was key in success of the boycott, the leader of course being, Martin Luther King Jr. This organization organized carpools and held weekly gatherings. The church meetings they held was a way of keeping everyone connected. Also, when King spoke to thousands, it demanded television coverage. The media used in this time was mostly word of mouth, bulletins, and newspapers. The other way which we discussed in class was comic books. Overall, the more coverage they got, the more people joined in the cause.

The revolution in Egypt was a movement that occurred in a variety of ways such as marches, riots, labor strikes, etc. by millions of protestors from different religious and economic backgrounds with the goal of overthrowing the regime. The reason they wanted to overthrow is was because of all the oppression such as police brutality, political censorship, high unemployment and food price inflation, and overall corruption.


After Khaled Said was killed by police, his face became the symbol of the revolution. The different media used to meet the goal to overthrow the regime was how people were organized in taking these stances and sit-ins. Videos of brutality were shared and pictures such as Khaled Said were spread. Gerbaudo himself witnessed an Egyptian woman take out her phone to take a photo of the attack at the square and tweeted.

The use of media is so important because not only does it aid in organizing revolution but also helps elicit “external attention,” as Gerbaudo phrases. Their goals were met with the assistance of media outlets such as Facebook and Twitter. Facebook is used in order to form these groups and get followers rallied behind one main idea or symbol. It offers connections and gives everyone a voice. Twitter is used in “real-time” organizing such as the woman Gerbaudo saw post the picture of the attack in the square. It informs at that moment. So it is obvious the way media is used now in movements is dramatically different then the way it was such in the example of the bus boycott.

Modern day media is the same as newspapers in that they are the “agitator” of collective action. The media use of the revolution in Egypt and the civil rights movement are the same in that both are channels through which each communicate and mobilize their actions. Meaning newspapers, comic books, and word of mouth give shape to the way in which people come and act together, just as the We are all Khaled Said Facebook page brought people together and called them to action.

The way it is different now is the way in which people talk to each other. Gerbaudo uses the term “horizantilism” to portray that there is no longer 1 leader, telling people what to do instead it is interactive and collective because social media gives everyone a voice. The civil rights movement was obviously mostly led by Dr. King. The revolution in Egypt instead has “soft leaders,” or influential Facebook administrators and activist tweeps who become the choreographers of sit-ins and other protests.

Draft Proposal

Occupy Philadelphia is on-going. The slogan is we are the 99%. The goal of the collaboration is to overcome economic inequality and have included nonviolent protests and other demonstrations. For my final project I would like to create a video timeline of Occupy and discuss what could have made it more successful. This will be done with a myriad of pictures, screen shots of the websites, and other data that can be collected such as statistical slides. The argument behind my project will be a critique of Occupy Philadelphia, naming areas that went well but mostly highlighting the areas which could have been better in drawing more action and ultimately having more of a global impact. That is the ultimate goal of social movements, is to tell their story and make it have global impact or reach to be able to really ignite change.

Blog #9 TED talk topic

My topic is on the environment and what college kids can do to help decrease the symptoms of global climate change. It is a problem-solution talk that is structured after Duarte’s “what is, what could be” idea. It goes in and out of facts and statistics about the negative effects of climate change and how our individual acts have an impact and cause it. So if we are the ones causing it then we have the ability to change it. I go into little ways to add to the positives and even decrease the effects, but the number one way to do it for college kids is to restrict their use of plastic bottles since they have such detrimental impact not only on our ecosystems with just how we waste them but in how the production and transportation of them emits green house gases which trap heat in our atmosphere. This action I encourage the audience to take goes with the overall idea of the talk which is to be more aware of what we do and not just bury our heads in the sand or wrap ourselves up in our own struggles, to know that what we do effects more than just ourselves.

Using Krug’s Don’t Make Me Think to sort through my blog and say if its effective so far or not…

Use of Media: Images: provides images and other media? There are some pictures on posts on my blog but there definitely should be more to draw and keep the viewers attention. It brings color and interest to the blog. Other media like videos and other things are not included at all.

Site: If mentioning a site: provides link/screenshot/logo of site? Blog 5 is the only example of a post where the mention of another site exists and yes there are links added to it. One is active and the other two or not so in order for the usability to be effective the links would have to be click-able. A photo, screenshot, or logo would also greatly benefit my blog, adding to its appeal and interest.

Video: If mentioning a video, embeds video? There are no videos so far on this blog

Links/urls: If mentioning a link, provides url? Links and urls are included. Like I stated earlier, in the one post only one of the 3 urls are actually click-able links. To pass a usability test one of the first things it to have accessible, easy links to make the user not have to think at all.

Citations: If mentioning a blog/blogger, provide trackback? So far, no “mention” of another blogger except for the reblogs of the sports things I like in which the trackback is provided because it says on the post who wrote it and what blog its from.

Scan-ability:Is the text in large intimidating chunks or is it scannable/skimmable? Are long entries divided with subtitles or images? (22-23) The text of my blog posts are not intimidating or long instead they are small paragraphs that I believe to be scannable and still able to get the gist of what I am saying. The long entries are not divided with subtitles or images which would definitely add to the interest value of it along with its skimmability since people are always in a hurry no one wants to sit and read through long paragraphs without the break of something interesting.

Design: Does the overall design work for the site? (123-129) What strikes you about the site? (150) The first thing that strikes me about my blog is the colors! I really like them but that’s just my opinion, other people might find the colors really annoying. Another things I notice are the calendar dates next to each post title and the boldness of the texts.

Text/font: Is the text font, size, color clear and readable?

Color: Is the use of color distracting? Complimentary? (165) The green text at the top does not really match the site at all and can be actually distracting. The Other colors are very simple and complimentary I think, like the blacks and grays of the text and links. It also makes it simple and organized.

Noise: Busyness? (38, 183-184) Is there too much going on? Can it be minimized? Background noise? (38-39) Can it be minimized? There is no noise

Do entries contain needless words? (45-49) Some of the posts on my blog have the tight simple approach and make it easy to read for the users but then there are some posts that rant and contain these needless words.

Is site navigation obvious? (54-63) Does it rely on conventions? (51, 54-63) Yes, it is very obvious.

Blog Title and Tagline: is tagline descriptive or engaging? (14, 101- 106) This is another area my blog can greatly be improved, the titles and taglines are informative for sure but they are boring and not descriptive or engaging at all. If I was a passing by viewer that’s probably what my biggest complaint of my blog would be.

About Section: Is the blog concept clear? (101, 144 & 156) Do you understand the purpose of the site, do you “Get it?” Please see “happy talk” section, too. (46) I think its very obvious and clear that this is a blog post for a class and in which I am learning about communicating and ways to better tell stories and use sites. There is not other clear concept other than that or that I am interested in sports. The purpose is to become familiar with blogging and to learn the the best ways to reach users of websites and readers of stories. I don’t thinks “happy talk” is evident, I don’t ever write to just make the viewer happy or say what they want to hear. I instead, try to answer the questions of the assignments as well as I can and as honestly about myself as I can.

Structure/Organization: Amateurish vs. Professional: (Is the site sloppy or neat and clear? Disorganized or organized? Professional or unprofessional?(165 166) The blog is organized and concise, it could be cleaned up with color choice and better titles.

Accessibility: Is appropriate “alt text” added to every image? (179) Appropriate “alt text” needs to be added to the images to attribute them. According to Krug, readers should ignore them but it also adds descriptive text.

Blog #6: Don’t Make Me Think Analysis

Three Things SF Giants Need For NLCS Game 6

I normally really hate the Giants but I really like Hunter Pence and think he deserves to win.

CBS Sacramento

By Claire Reclosado-Baclay

As the San Francisco Giants enter Game 6 of the National League Championship Series against the St. Louis Cardinals, both teams feel the urgency to produce a win. Suddenly, the Giants had the momentum sway to their side as Barry Zito pitched a masterful game for his team, while the Cardinals know that they are just one win away from the World Series.

San Francisco has been in this situation before. With their backs against the wall, they historically came back from a 2-0 deficit to beat the Cincinnati Reds in the best-of-five National League Division Series and advance to the NLCS.

Needing to win two games before the Cardinals win one, the Giants are ready for the task.

In this best-of-seven NLCS, the Giants need to keep playing hard and taking advantage of St. Louis’ mistakes.

Vogelsong and  #RallyEnchiladas

The starting pitching has suffered throughout the…

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Blog #5 Non- profit websites and Usability

A usability test reviews how a websites convenience and accessibility can be improved for the user.

The Volunteer Opportunities website can definitely benefit from a usability test because I found the website to be a little overwhelming and confusing. There is a lot going on in it and it sometimes is not clear as to what can and should be clicked on. The bright colors work to grab your attention but other than that there is far too much going on a user will move on. A usability test will tell them ways to improve the convenience and accessibility of its links and the straightforwardness of the directions.

The Philadelphia Mutter Museum is a non-profit organization and they indeed have a website. Obviously since their website is about their museum and wanting to attract people to it it has a lot more description in their write-ups. They set apart their links well by bolding them and putting them in brighter colors. They have more ads then usual probably because its non-profit website so they need sponsors. A usability test would definitely benefit them and improve their site. It would tighten up their descriptions and background on the museum as well as make it more pleasing to the eye.

National Constitutional Convention “Welcome to the National Constitution Center, a hands-on museum, national town hall, and civic education headquarters just steps from Independence Hall and the Liberty Bell in Philadelphia.” Their website in my opinion is excellent. Its bright, pleasing to the eye, bolded, things jump out at you to click on. Users of this website must love it because it is nice to look at and decently easy to sort through and find where you want to go. It is slightly confusing in the middle of the website the focal point is the large conveyer belt of images that are links. They have nice pictures and have captions on them but I found them a little confusing. A usability test would indeed help this website tie up loose ends and tighten up link clarity.

Blog #4

To be completed.

Blog #3 Craft of Story Telling

Story telling along with the obvious details of character development and plot development, should impact the viewer or audience in some way. If you tell the story of September 11, 2001 that is obviously going to have a huge impact on people because it was such a traumatic event in our country. In Avery Moore’s story “Powered by Laughter” she impacted the audience by being relate able, pure, and upbeat. Most people should be inspired by her laughter-is-necessary-for-survival view on life. Everyone loves to laugh and enjoy themselves. She told the story in the way it would relate to people and they would care for her and they story.

In the “Hot Lunch story” the same can be said. It is a very relate able story because everyone at some point went to high school and experienced what a cafeteria was like. In effect, the audience grew to care for Adrey Dilling.

It doesn’t matter what the story is that you are telling if you craft it and present it in a way in which it reaches people it will be a successful story.

Blog Post #2: Telling a Story

A story could be anything and portrayed in a million different ways. Successful stories almost have a formula to the. When telling a story you absolutely have to connect with your audience, really get into the character or even better tell them a personal story or event so they know it is truly genuine. “Show us the real you.” Being vulnerable to the audience is a good thing because then they become emotionally invested in the story and characters involved. All stories also have to have a beginning, a middle, and an end. The character usually starts a journey and along the way acquires new skills and knowledge and then comes back full circle to the beginning but with a whole new insight. Lastly, and I believe most importantly, the audience must in some way be shocked or surprised. Like Patsy Rodenburg says that the plot has to has some twist and its true indeed to be imperative to keep the audience involved and to have your story be lasting and remembered.